This Molding Clay provides high hold with medium shine.

Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture.

Works well for short styles and those who seek a styling product with a more natural, subtle fragrance.

Application: Press into Clay firmly, remove a small amount and rub between palms or fingertips to soften product. Distribute evenly through towel dried hair.

High hold with high shine.

Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine.

Application: Apply a small amount evenly to palms and work into damp or dry hair.

Anti-gravity volume powder with matte finish. Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder adds grit for dramatic, gravity-defying texture. And, it can be layered with virtually any other American Crew styling product.

Application: Tap the puck a few times to loosen Boost Powder and then pour a small amount into your hand. Sprinkle it lightly and evenly on dry hair, making sure the product falls to the root for maximum lift and separation. Combine with Boost Cream or other American Crew styling products for enhanced volume and styling options.

Medium hold with medium shine.

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Application: Work a small amount evenly through damp or dry hair and style as desired.

Medium hold with low shine.
For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that’s beyond 2” in length.

Application: Emulsify between palms and work a small amount evenly through damp or dry hair and style as desired.

High hold with low shine.

Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length.

Application: For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.

A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish. For light/medium hold with low shine.

BENEFITS

• Provides moisturizing and conditioning benefits for better looking hair.

• Tames the hair for  a frizz-free natural look.

• Leaves a  textured definition to your hair style.

Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling. For heavy hold with high shine.

BENEFITS

• Glycerin: Provides smooth and easy application.

• PVP: Provides long lasting hold and style.

• Water Based: A combination of surfactants allows easy removal.

Matte Clay’s texturizing formula provides a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles. Ideal for shorter to medium length hair.

BENEFITS

• Provides long-lasting, workable hold

• Builds texture

• Washes out easily

• Doesn’t leave the hair feeling greasy